The Inner Circle FBA press kit
Everything journalists, podcast hosts, YouTube creators, bloggers, and partners need to write about, interview, or feature The Inner Circle FBA — the UK's leading Amazon FBA mentorship and leads community.
Quick fact sheet
The 30-second elevator pitch
The Inner Circle FBA is a UK-focused private Discord community for Amazon FBA sellers. Members get 50+ hand-sourced product leads daily across four lead types (online arbitrage, retail arbitrage, Amazon-to-Amazon flips, and wholesale), plus 24/7 automated bots monitoring every major UK retailer for price-drop opportunities.
The community is co-founded by Lewis Hull, a UK-based £1M+/yr Amazon FBA seller specialising in wholesale and online arbitrage, and AJ, a daily lead specialist focused on retail arbitrage. Both founders are active in the Discord and respond personally to member DMs.
In April 2026, the company launched its first cohort-based Wholesale Masterclass — a 6-week live training programme for sellers transitioning from arbitrage into wholesale. Capped at 10 students per cohort, run personally by Lewis Hull, with weekly 1-on-1 coaching calls.
What makes The Inner Circle FBA different
•Founders are active sellers, not retired course-creators. Lewis runs an automated £1M+/yr FBA business; AJ sources leads daily.
•Live Discord, not static content. Leads drop in real time, not in a once-monthly drip.
•UK-focused. Most FBA communities are US-led. The Inner Circle is built for UK sellers — UK retailers, UK VAT, UK supplier landscape.
•No contracts. Members can cancel at any time. Most FBA communities lock members in.
•Founder access in DMs. Both founders genuinely respond to member DMs — even on the £29.99 entry tier.
Founders
Lewis Hull built his Amazon FBA business from zero to £1M+/year revenue while in his early-mid 20s, specialising in wholesale and online arbitrage. The business runs day-to-day on automation — VAs, prep centres, and software — leaving Lewis free to mentor newer sellers. In 2024 he co-founded The Inner Circle FBA. In 2026 he launched a 6-week Wholesale Masterclass cohort capped at 10 students per intake.
AJ is the daily lead-finder for the Inner Circle community, specialising in retail and online arbitrage. He sources hand-picked product leads across the UK retail landscape and posts them into the Inner Circle channels every day.
Topics for interview / commentary
Lewis Hull is available for interview, podcast appearance, and expert commentary on:
- The state of UK Amazon FBA in 2026
- The wholesale opportunity for UK sellers post-Brexit
- Building and automating an Amazon business that runs without the founder
- The economics of cohort-based education vs static online courses
- Why most "FBA gurus" have stopped selling on Amazon themselves
- EU and USA importing for UK sellers (VAT, duty, freight)
- How AI is changing UK e-commerce sourcing
- The cash flow mechanics of UK wholesale
For interview requests, podcast bookings, or expert quotes, email support@theinnercirclefba.com with your publication, deadline, and angle.
Brand assets
Logo and brand assets for use in articles, videos, podcast art, and partner collateral. Right-click any image and select "Save image as…" to download.
•Brand colours: #D4AF37 (primary gold) · #F0D060 (highlight) · #0a0a0a (background)
•Typography: Inter (system stack) — bold/black for display, regular/medium for body
•Tone: confident, direct, founder-led, no hype, UK-grounded
Featured guides & resources
Long-form content suitable for citation, linking, or excerpting (with credit and a link back to the source URL):
•How to Open Your First UK Wholesale Account in 2026
•The True Landed Cost Formula for UK FBA Importers
•RA vs OA vs Wholesale: What Actually Works for UK FBA Sellers in 2026
Suggested boilerplate
Affiliate / partnership program
The Inner Circle FBA runs a referral program paying 15% commission on every monthly subscription and Wholesale Masterclass cohort sale. Bumped 25% rate available for content creators, podcast hosts, and YouTube channels covering the community on-screen.
Top referrers get added to a public Referral Leaderboard with monthly recognition. End-of-cohort top referrer wins a free seat in the next Wholesale Masterclass cohort (£499 value).
Email support@theinnercirclefba.com with subject "Affiliate Partnership" to request bumped rates or co-marketing.
Contact
Press / interviews / commentary: support@theinnercirclefba.com
Partnerships / affiliate: support@theinnercirclefba.com
Member support: support@theinnercirclefba.com
Website: theinnercirclefba.com
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